Visual content is the new king of digital marketing. It’s more engaging than text-based content, and it’s easier to digest on mobile devices. But most importantly, it gets higher engagement rates. For example, one study found that images are shared 1,200% more than text-based content on social media. And they are 40% more likely to be retweeted or liked on Twitter. This is why visual content has become the new king of digital marketing.
Different Ways to Increase Traffic Using Visual Content
Visual content has become a powerful tool to increase traffic. It is not just about using images to make your blog posts more visually appealing. You can use visuals for marketing purposes, increasing engagement, and driving traffic. They are becoming an essential part of any online marketing strategy.
Images on social media
Images are an important part of content marketing and a crucial component in social media marketing. They are one of the most popular types of posts on social media.
It’s not just about posting images to get more traffic; it’s also about using them strategically for conversion optimization. The right image can improve click-through rates and conversions by up to 80%. The key is to use visuals that speak directly to your target audience and align with your brand’s message.
It has been proven that visual content is more likely to be shared than text-based content. One study found that images are shared 1,200% more than links and videos on social media networks such as Facebook, Twitter, Pinterest, and Google+.
Videos on social media
Videos are one of the most popular types of content on social media. They are engaging, shareable, and you can use videos to provide information about a brand. The use of videos on social media is limited to promoting products. It can also be an effective marketing strategy to increase revenue by driving traffic to your website or blog.
The power of video is undeniable, and it’s no wonder that videos have become a staple in social media marketing. But with so many videos being uploaded every day, there’s a lot of competition for attention. So how can you make sure your video stands out and gets the views and shares it deserves?
Here are some tips by SEO Perth Company to help you create a video that will get results:
- Make sure your thumbnail is eye-catching and shows what the video is about.
- Add captions to your videos so viewers can read what you’re saying without having them turn on subtitles or read the transcript.
- Use short, punchy sentences instead of long boring lines.
Stories on Facebook
Facebook is one of the most popular social media platforms. It is estimated that about 1.4 billion people use Facebook every month. Facebook stories are one of the most underrated features on Facebook. They are a great way to reach your audience and generate traffic to your website. The best thing about stories is that it is not just for personal use; you can also share them with your followers and get more traffic to your website.
Facebook is a social media platform with more than 2 billion active users. Facebook is also one of the top websites in the world. In 2018, Facebook reported more than 1 billion people who use Facebook Stories every day. Most of these people use Facebook Stories to share and talk about their lives and experiences.
Videos in email campaigns
Email marketing is one of the most effective ways to promote your business, but it can be challenging for marketers to develop new and creative ways to engage their audience. One way to stand out is by adding video content in email campaigns.
Video content in email campaigns can include videos explaining the product or service, how it works or showing the process of buying the product. You can use video content as a call-to-action, asking viewers to subscribe or buy a product.
Including video content in the email will capture more attention from recipients and increase traffic using visual content.
Images in email campaigns
An image in email campaigns is one of the methods to increase traffic using visual content. It is a great way to grab attention and get people to click on your email.
The use of images in email campaigns can be traced back to at least the early 1990s, when it was used by companies such as Yahoo, Hotmail, and AOL. However, it has not been until recently that images have been used more prevalently in email marketing efforts.
Many marketers believe that images in their emails will increase their conversion rates and ultimately lead to higher sales. The use of images also provides an opportunity for marketers to engage with customers on a deeper level through storytelling or emotional triggers.
Images are one of the most powerful tools to increase the conversion rate of email marketing campaigns. The images can communicate complex messages more straightforwardly. Images can also create a more personal connection with the customer base.
You can use images in different ways, such as:
- To break up text blocks
- To illustrate a point
- As an attention grabber
- To show comparisons
Infographics for blogs or website content
Infographics are a great way to convey complicated information in an easy-to-understand visual format. They can showcase data or show comparisons between different aspects of a topic.
An infographic is a powerful and persuasive form of content marketing that can showcase data or show comparisons between different aspects of a topic. Infographics are becoming increasingly popular as they effectively convey complicated information in an easy-to-understand visual format.
Infographics use for marketing purposes to capture attention quicker than text-based content. The goal of an infographic is to quickly communicate a message using images, pictographs, and graphics.
Video testimonials or customer reviews
Video testimonials and customer reviews are a great way to increase traffic and engagement with your site. A video testimonial is a short video of a customer talking about their experience with your product or service.
The benefits of using video testimonials are:
- Provides more information than text reviews.
- More engaging for the viewer.
- Easier to show the product in action.
- Used on social media and other marketing channels.
Summing up, visual content is a powerful way to communicate and engage with your audience. It helps you generate more leads, increase conversion rates, and improve customer engagement.
It is becoming really important for companies to have an in-house team of designers capable of creating this visual content. This will help them save time and money by not outsourcing it to freelancers or agencies.
We should also know that visual content does not have to be good to notice on social media sites like Facebook and Instagram. So we must keep the quality bar low when it comes to visuals for social media purposes.